The way that I interpret this question is that it is asking if any company logos appear in the book. I can provide two specific times when Krakauer comments on a specific logo within Into the Wild.
The first described logo is the logo found on Chris McCandless when he was discovered dead in the bus. When McCandless was found, the Alaska State Troopers could not identify who he was. McCandless didn't travel with any...
The way that I interpret this question is that it is asking if any company logos appear in the book. I can provide two specific times when Krakauer comments on a specific logo within Into the Wild.
The first described logo is the logo found on Chris McCandless when he was discovered dead in the bus. When McCandless was found, the Alaska State Troopers could not identify who he was. McCandless didn't travel with any kind of identification. McCandless happened to be wearing a shirt that had the logo of a towing company in Santa Barbara. The law enforcement officers then contacted the towing company in hopes that they knew McCandless.
The second specific logo mentioned in the book appears on a jacket being worn by Walt McCandless. The jacket's logo is for the Jet Propulsion Laboratory.
If by "logos," you mean logic, then the best example from the book would be chapters 8 and 9. In those chapters, Krakauer tries to convince readers that McCandless is not some singular crazy guy. Chapter 8 focuses on Gene Rossellini, John Waterman, and Carl McGunn, and chapter 9 focuses on Everett Ruess. During these chapters, Krakauer attempts to establish similarities between McCandless and the four men. The arguments are presented in a logical format with supporting evidence, and those chapters did quite a bit to change my opinion of McCandless himself.
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